Product designer with a background in brandinG currently working at Tribal Worldwide. I understand design from a global perspective and, above all, as an attitude and as a mean for boosting business.

Throughout my career, I have worked in different environments like agencie, studio, and end-client, tackling end to end projects, design systems, and business oriented digital optimization for national and international clients. My practice is based on method, but also on constant attention to detail and the context behind each decision.

At the same time, I'm developing a line of research focused on artificial intelligence as a space for exploration. A territory from which to question languages, try out new visual narratives, and transfer that experimental approach to product design, always maintaining a balance between rigor, intention, and sensitivity.